Recommended best practices to engage the community in produce recovery projects, such as events, presentations, media outreach and marketing strategies.
Some of the most successful marketing strategies used by the Garden Share programs at Community Food Share.
Get the word out. The gleaning program will grow faster when the community understands that the program is a resource
As a young organization, marketing and visibility are extremely important for SETP.
Community Harvest promotes its visibility in the community by engaging in as many outreach and marketing opportunities as possible.
The Harvest Against Hunger program in Colville has implemented a number of innovative marketing strategies.
The goal for the first year of Community Harvest was to make the organization and mission as visible to the community as possible. This included an array of outreach events, presentations and actively making connections within the community with groups who were not necessarily previously engaged in food or hunger relief.
Don't hesitate to use resources of your development/communication team, if your organization has one. The more ambassadors, the better!
In a small community, such as Okanogan and the surrounding areas, visibility ranges from word-of-mouth, radio ads, newspaper coverage and general marketing approaches such as flyers and merchandising. A repeat visibility tactic is OCCAC’s annual “Food For All” T-shirt.
Visibility is important to ensure that community members know about the program and are interested in participating.
You can increase visibility for your organization, produce recovery or volunteer engagement project in a number of different ways. This year's VISTA utilized various methods including verbal and digital outlets.
Especially for new projects, getting your name and what you do out to the public is vital. Outreach and soliciting donations will be much easier if people have already heard of you
SCCAA started from scratch in building and developing the image of its produce recovery project. Read more to learn how they did so.