Recommended best practices to engage the community in produce recovery projects, such as events, presentations, media outreach and marketing strategies.
While many of the specific marketing strategies were discussed in Volunteer Relations and Donor Relations; there are some other strategies and special considerations to take into account when conduct outreach in Georgia. This section while discussing important demographic features, unique to Georgia and predominantly rural areas.
See the variety of ways that Good Cheer stays visible in their community
Urban Abundance harvests and tends backyard and community orchards in Clark County, WA. With just one staff person for outreach and programming, it helps to be intentional and realistic about marketing strategies.
Volunteer and donor relation plays a role in marketing but so does grant and fundraising activities. Take a look at their fundraising events and potential grants list.
Get the word out. The gleaning program will grow faster when the community understands that the program is a resource
Tips from WSU Extension Clallam County on how to market your gleaning program.
Planning ahead is a key factor to increasing the size and scope of your program.
The Harvest Against Hunger program in Colville has implemented a number of innovative marketing strategies.
Online news reports produces the greatest number of both donors and volunteers!
The goal for the first year of Community Harvest was to make the organization and mission as visible to the community as possible. This included an array of outreach events, presentations and actively making connections within the community with groups who were not necessarily previously engaged in food or hunger relief.
In a small community, such as Okanogan and the surrounding areas, visibility ranges from word-of-mouth, radio ads, newspaper coverage and general marketing approaches such as flyers and merchandising. A repeat visibility tactic is OCCAC’s annual “Food For All” T-shirt.
A few tips on marketing to attract volunteers and donors.
You can increase visibility for your organization, produce recovery or volunteer engagement project in a number of different ways. This year's VISTA utilized various methods including verbal and digital outlets.
Once you have a clear mission to use when recruiting gardeners here are a few ideas for getting the word out.
SCCAA started from scratch in building and developing the image of its produce recovery project. Read more to learn how they did so.
Marketing, while sometimes overlooked, is essential to the health of the project.