Marketing and Visibility

●     Planning ahead is a key factor to increasing the size and scope of your program. For many community outreach events, there are often strict deadlines for when to submit an application. Plan ahead by viewing documents with dates and important festival cutoffs as such events are great for spreading the word.

●     Work with diverse organizations in your area. In Seattle, where City Fruit is located, there are many food-related themes and events. Celebrate events like National Public Lands Day and Food Day at various Seattle universities to market your organization. Use social media hashtags and memes is also a complementary activity for making your organization more visible. In 2015 City Fruit developed a partnership with UW Hillel undergraduate students and community members looking to increase their volunteering and engagement with local food for the 2016 harvest year.

●     In 2015 City Fruit worked to push out regular press releases to local blogs in neighborhoods where community engagement and volunteer recruitment was low including Mt. Baker and West Seattle for the spring time event Save Seattle’s Apples campaign.

●     When out at community events, wear your organization’s t-shirts to help increase brand recognition. Print out a list of upcoming events for volunteers or community members to sign-up for as well as a general newsletter sign-up sheet.


 

City Fruit promotes the cultivation of urban fruit in order to nourish people, build community and protect the climate. We help tree owners grow healthy fruit, provide assistance in harvesting and preserving fruit, promote the sharing of extra fruit, and work to protect urban fruit trees. Our programs include harvesting unwanted fruit from private properties, stewarding and harvesting public orchards, training orchard stewards, and delivering the thousands of pounds of gleaned fruit to organizations who can distribute it to people who need it most: food banks, senior centers, homeless shelters, low-income housing programs, lunch programs, daycares and more.

 

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