City Fruit Seattle

Background

Volunteer Relations at City Fruit

Community outreach and volunteer recruiting at City Fruit Seattle often go hand in hand.

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Marketing and Visibility

Planning ahead is a key factor to increasing the size and scope of your program.

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City Fruit Donor Relations

Unlike most Harvest Against Hunger sites, the donor relationship at City Fruit is unique.

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Introduction to City Fruit Seattle

City Fruit promotes the cultivation of urban fruit in order to nourish people, build communities and protect the climate.

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Produce Recovery

City Fruit Tree Harvest

The fruit tree harvesting at City Fruit is composed mostly of private residential fruit tree harvests. How to create your own fruit tree harvesting work party.

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Raise Awareness about Your Program

Education is a large part of outreach and brand recognition at City Fruit.

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Orchard Steward Work Parties

The AmeriCorps*VISTA worked alongside the Orchard Steward Coordinator to create a schedule of monthly work parties that will take place at any of the 14 parks City Fruit stewards.

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City Fruit promotes the cultivation of urban fruit in order to nourish people, build community and protect the climate. We help tree owners grow healthy fruit, provide assistance in harvesting and preserving fruit, promote the sharing of extra fruit, and work to protect urban fruit trees. Our programs include harvesting unwanted fruit from private properties, stewarding and harvesting public orchards, training orchard stewards, and delivering the thousands of pounds of gleaned fruit to organizations who can distribute it to people who need it most: food banks, senior centers, homeless shelters, low-income housing programs, lunch programs, daycares and more.

In late 2013, City Fruit was chosen to take part in Rotary First Harvest’s AmeriCorps VISTA program, Harvest Against Hunger (HAH). This allowed the small team at City Fruit to start building capacity in ways it could never before with a new full-time VISTA member. This VISTA position deviates from the traditional Harvest Against Hunger VISTA because it does not include working directly with farms or meal program recipients in any way. Rather, City Fruit’s VISTA is a Community Outreach Coordinator whose tasks include building new relationships within the community to care for public orchards year-round, speaking with people about City Fruit’s mission and work about City Fruit at community festivals and events, and building the volunteer base through various volunteer programs including the Ambassador Program. The VISTA alsocontributes to blogs, social media outlets, and uses MailChimp to create volunteer newsletters, They also use Salesforce and the Volunteers for Salesforce plugin to create volunteer opportunities, record hours and keep in contact with all volunteers.