The community in Walla Walla is a very tight-knit and thus word of mouth and general visibility worked best as a marketing tool. WWCH was most successful at conducting outreach at the farmers market. Make it a priority to have a booth at the market every weekend; it’s amazing how many people walk by and stop to ask about the program.
Talking with local media generates a wealth of visibility for your program. In the small town of Walla Walla, a large percentage of folks read the local newspaper and monthly magazine to keep up with their community’s happenings. In August 2013, Walla Walla Lifestyles Magazine wrote a piece that highlighted gleaning. After the story came out in Lifestyles, the Harvest VISTA received emails, phone calls and inquiries about the program.
Be outgoing, engage folks about your program and how you can potentially collaborate or support one another. If your model and mission are good ones, the community will naturally gain interest. Word of mouth travels exponentially - the more people who know about the program, the more people who will know about the program!
Distribution of seeds and plant starts for Plant-A-Row for the Hungry.
A food bank garden plot in a community garden.
Gleaning from orchards, farms, gardens, cull bins and the Farmer’s Market.
Nutrition Education with recipe cards and cooking classes.