Walla Walla is a very tight-knit community where word of mouth and general visibility are the best as marketing tools. WWCH was most successful at conducting outreach at the farmers' market. Make it a priority to have a booth at the market every weekend, it’s amazing how many people walk by and stop to ask about the program!
Talking with local media generates a wealth of visibility for your program. In a small town like Walla Walla, a large percentage of folks read the local newspaper and monthly magazine to keep up with events in the community. In August 2013, Walla Walla Lifestyles Magazine wrote a piece highlighting gleaning. After the story was published, the Harvest VISTA received numerous emails, phone calls and inquiries about the program.
Be outgoing, engage folks about your program and how you can potentially collaborate or support one another. If your model and mission are good, the community will naturally gain interest. Word of mouth travels exponentially!
Distribution of seeds and plant starts for Plant-A-Row for the Hungry.
A food bank garden plot in a community garden.
Gleaning from orchards, farms, gardens, cull bins and the Farmer’s Market.
Nutrition Education with recipe cards and cooking classes.