The outreach, communication, engagement, and appreciation of growers, farmers and gardeners.
Kitsap County is a sprawling community seated in the shadow of Seattle. Because of this it can be difficult to retain a unique identity and to find local resources.
SETP uses a variety of methods to recruit and engage with tree owners.
Building relationships with farmers, farmer’s market managers, and property owners has no off season.
On the Olympic Peninsula, several outreach methods were employed to establish the donor base.
Unlike most Harvest Against Hunger sites, the donor relationship at City Fruit is unique.
Approaching Farmers with questions on how to start your program is great first-step in relationship building with potential donors.
Sending out thank you cards are a great way to show volunteers your appreciation.
Creating sustainable, productive donor relations is imperative to any gleaning project. Community Harvest has a strong starting point because the program is housed by an organization which works directly with local farmers. By having an established purchasing relationship with growers, Community Harvest was easily able to approach several growers. In turn the growers could respond with confidence.
Sno-Valley explains and emphasizes the importance of face-to-face interactions.
Unique methods for reaching out to donors that have been successful in Okanogan County.
In TCFB's experience, gleaning programs don’t need many donors, but rather key donors. Maintaining good relationships with these donors is vital to for the gleaners to continue to harvest the thousands of pounds of produce from local farms each year.
The South King County Food Coalition’s VISTA projects differed significantly from many of the other Harvest VISTA positions this year. Little focus was placed on agricultural gleaning and thus the picture of donor relations looks very different. That said, the coalition has several key donors with whom this year’s VISTA collaborated closely.
Trust is the most important yet difficult task. Many growers are hesitant to work with organizations they are not familiar. The best approach is through established agricultural organizations.
Lettuce Link breaks down donor relations into five categories: outreach, screening, communication, harvesting and recognition/follow-up.
“Registering” fruit tree owners has been interesting because most fruit tree owners the gleaning coordinator connected with were equipped to harvest their own fruit and uninterested in gleaning. To work around this, the VISTA produced the PCGP Postcard designed for folks to share with their neighbors who have fruit trees that could benefit from gleaning. In conjunction with other outreach efforts, this has resulted in about a 100 percent increase in the number of fruit tree registrations.