Logo: It is fun to create the look/image of your program! Utilize a creative volunteer to come up with a logo and design for program materials.
Mission Statement: Create a mission statement for your program to communicate your program’s goals or what the program does specifically in your community.
Flyers: Create flyers that catch the eye of your future volunteers! If you don’t have any gleaning photos as a first year program, take a trip out to a local farm and take some photos to share with people how beautiful these settings are and work them into your marketing materials. Many people do not get the chance to experience agriculture first hand, so try to create a visual of what this experience will be like for future volunteers!
Website: If possible, create a website with your host site. It is helpful to use an already established organization’s website so there will be more traffic on the website! This is a great way to spread the word as well as create a space for volunteer registration. Here is a link to Project Harvest’s website through Volunteers of America Western Washington.
Project Harvest is a first year gleaning program at Volunteers of America Western Washington, providing local produce to the Snohomish County Food Bank Coalition. Volunteers of America Western Washington is the home of the Snohomish County Distribution Center, a centralized warehouse which distributes food to the 20 partners of the Snohomish County Food Bank Coalition before it is given to families and individuals in need.
In the first year of program development, Project Harvest worked in collaboration with RFH, VOAWW, and the Snohomish County Food Bank Coalition to develop new relationships with local farms and create volunteer gleaning opportunities. The first year of the program was focused on spreading awareness of the program’s mission, building partnerships, developing gleaning best practices, and hosting gleaning events to supply Snohomish County food banks with more farm fresh produce. Within the first year of the program many volunteers jumped on the opportunity to harvest produce on local commercial farms, the local Port of Everett Farmers market, and backyard fruit trees!